Hacking McDonalds’ use of my name.

When Maccas App ‘auto-assumes’ that they can take liberties with my name to be displayed on large screens (AND to the cashier…) - it felt like my responsibility in a Privacy focused world to ‘assume’ it’s ok to take liberties with ‘their brand’ as much as they have mine. I stopped short of using asci porn. What would a good #hashtag be for this, and what are your examples?

app auto brand hacking large mcdonalds name privacy privacy focused responsibility world