Web: https://www.theverge.com/2022/4/28/23046608/android-advertising-privacy-sandbox-google-preview

April 28, 2022, 5:12 p.m. | Richard Lawler

The Verge - All Posts theverge.com



Illustration by William Joel / The Verge

Last year, Apple added App Tracking Transparency to iOS, and the shift in the flow of data from mobile users was enough to unsettle even Facebook. Now, Google, which relies on targeted advertising for its business model, is preparing its own multi-year adjustment to mobile ad tracking and privacy.


Starting today, app developers can get their first look at the new system, as the first developer preview of Privacy Sandbox …

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