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Google Tag Manager: Hidden Data Leaks and its Potential Violations under EU Data Protection Law. (arXiv:2312.08806v1 [cs.CR])
cs.CR updates on arXiv.org arxiv.org
Tag Management Systems were developed in order to support website publishers
in installing multiple third-party JavaScript scripts (Tags) on their websites.
In 2012, Google developed its own TMS called "Google Tag Manager" (GTM) that is
currently present on 28 million live websites. In 2020, a new "Server-side" GTM
was introduced, allowing publishers to include Tags directly on the server.
However, neither version of GTM has yet been thoroughly evaluated by the
academic research community. In this work, we study, for …
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