Google and Apple lead initiative for an industry specification to address unwanted tracking

Companies welcome input from industry participants and advocacy groups on a draft specification to alert users in the event of suspected unwanted tracking

Location-tracking devices help users find personal items like their keys, purse, luggage, and more through crowdsourced finding networks. However, they can also be misused for unwanted tracking of individuals.

Today Google and Apple jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth …

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