From Personalization to Manipulation: The Risks of Tracking Technologies

Online tracking, powered by website trackers, cookies, and other technologies, has become a part of our daily digital lives. Collecting information on browsing habits, interactions, and preferences, these tracking mechanisms enables very accurate targeted advertising and personalized content. Cross-site tracking goes even further by creating comprehensive user profiles across multiple websites. What intensifies concerns is the tracking's reach across devices, monitoring our online activities on smartphones, tablets, and computers. Privacy risks emerge as personal data could be potentially misused. Extreme …

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