Fake reviewers face big fines

The FTC is cracking down on fake reviews. Under the new proposed rules, organisations involved in the buying, selling, and manipulation of reviews could be very much out of pocket. Every time a consumer sees a fake review, it will carry a fine of “up to $50,000” per viewing.

From the FTC release:

Our proposed rule on fake reviews shows that we’re using all available means to attack deceptive advertising in the digital age,” said Samuel Levine, Director …

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