Exceptional Brand Experiences Go Far Beyond the 30-Second Super Bowl Ad

Super Bowl LVI is almost here, and with that comes one of my favorite pastimes: watching the commercials! And you know I?m not alone ? 30% of viewers tune in to the big game primarily to see the commercials, upping the pressure on CMOs to ?get it right.? But winning the hearts and minds of the more than 100 million anticipated viewers goes far beyond creating a captivating 30- or 60-second spot. In fact, the production, supporting digital assets, celebrity …

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