Ethiopia shops for PR firm to popularize Fayda digital ID, speed adoption

The National Identity Program of Ethiopia (NIDP) has published an Expression of Interest (EOI) for the recruitment of a public relations firm that will champion a comprehensive national communication strategy aimed at fast-tracking the attainment of a 90 million digital ID enrollment target.

According to the EOI from the office of the Prime Minister which superintends NIDP, submission for the contract will close on December 18.

The PR firm will assist the Ethiopian government in clearing barriers hindering full acceptance …

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