Empowering Deeper A/B Test Insights at Walmart through Self-Serve Custom Metrics for…

Empowering Deeper A/B Test Insights at Walmart through Self-Serve Custom Metrics for Experimentation

Recently, Walmart unveiled an enhanced customer experience on its Homepage, featuring a complete redesign of the page layout and strategically placed product tiles. Walmart’s in-house Experimentation Platform enabled the Homepage Product and Analytics teams to make an informed decision on the impact of the experiment and plan for the eventual release of the revamped experience to all of Walmart’s customers.

However, with such a radical redesign, existing …

analytics customer customer experience experience experimentation house insights layout metrics page platform product redesign teams test walmart