DoubleVerify partners with Netflix to provide fraud protection and viewability verification

DoubleVerify has partnered with Netflix to enable media verification and maximize advertiser performance across its platform. The partnership will leverage DV’s technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic (“IVT”). Netflix is one of the world’s leading entertainment services with 221 million paid memberships in over 190 countries, enjoying TV series, documentaries, feature films and mobile games across a wide variety … More →

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