Does Apple really protect your privacy?

Im thinking of switching to apple products. I had a macbook pro for years and loved it. I kind of got away from Apple simply due to the price tags but if they really are the best at protecting privacy, I don't mind paying the premium.

I've heard that apple is much better (incomparably better) than say, microsoft or google devices at protecting your privacy and data. Is this true and how do they do it?

Thank you!

apple privacy protect