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'Deepfakes' of Celebrities Appearing in Ads
Nov. 2, 2022, 1:01 a.m. | Patrick Coffee
The RISKS Digest catless.ncl.ac.uk
Patrick Coffee, *The Wall Street Journal*, 25 Oct 2022,
via ACM TechNews; 26 Oct 2022
Deepfakes of celebrities have started to appear in ads, with and without
their consent. Experts say the growing use of deepfake software could change
the marketing industry significantly while raising new legal and ethical
issues, making it difficult for celebrities to rein in unauthorized digital
reproductions and brand manipulation. U.S. legislative efforts to contain
deepfakes include criminalization of their use in revenge porn in Virginia, …
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