all InfoSec news
Cyber incidents push consumers to sever ties with brands
SC Magazine feed for Strategy www.scmagazine.com
Data breaches and other cybersecurity incidents would prompt 75% of U.S. consumers to remove their support for impacted brands and organizations, while 66% said they would no longer entrust their data to breach-hit companies, indicating the importance of cybersecurity in maintaining brand trust, according to Cybernews.
brand breach breaches companies consumers cyber cyber incidents cybernews cybersecurity cybersecurity incidents data data breaches data security entrust incidents organizations privacy prompt remove support trust