Sept. 5, 2022, 1:20 a.m. | Shaoor Munir, Sandra Siby, Umar Iqbal, Steven Englehardt, Zubair Shafiq, Carmela Troncoso

cs.CR updates on arXiv.org arxiv.org

Recent privacy protections by browser vendors aim to limit the abuse of
third-party cookies for cross-site tracking. While these countermeasures
against third-party cookies are widely welcome, there are concerns that they
will result in advertisers and trackers abusing first-party cookies instead. We
provide the first empirical evidence of how first-party cookies are abused by
advertisers and trackers by conducting a differential measurement study on 10K
websites with third-party cookies allowed and blocked. We find that advertisers
and trackers implement cross-site …

cookies party tracking tracking cookies

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