Click Without Compromise: Online Advertising Measurement via Per User Differential Privacy

arXiv:2406.02463v1 Announce Type: new
Abstract: Online advertising is a cornerstone of the Internet ecosystem, with advertising measurement playing a crucial role in optimizing efficiency. Ad measurement entails attributing desired behaviors, such as purchases, to ad exposures across various platforms, necessitating the collection of user activities across these platforms. As this practice faces increasing restrictions due to rising privacy concerns, safeguarding user privacy in this context is imperative. Our work is the first to formulate the real-world challenge of advertising measurement …

advertising arxiv behaviors click collection compromise cornerstone cs.cr differential privacy ecosystem efficiency internet measurement online advertising platforms privacy role