Chrome starts the countdown to the end of tracking cookies

Google has announced that it will start rolling its Chrome web browser’s new Tracking Protection feature from January of 2024. Tracking Protection is part of Google’s Privacy Sandbox initiative to phase out third-party cookies. The Tracking Protection feature aims to disable third-party cookies completely in the second half of 2024.

Third-party cookies, often referred to as non-essential cookies, can be used to track visitors as they move from one website to another, with the purpose of creating profiles for personalized …

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