California goes rough on data brokers

California legislators accepted amendments on specific aspects of the existing Data Broker Registration law to help Golden State residents easily scrub personal information from the internet.

The new way for data agencies to address individual and business data deletion requests will be developed and managed by the California Privacy Protection Agency (CPPA).

The amendments, also known as the Delete Act (SB 362), will force data brokers to adhere to an accessible deletion mechanism, essentially allowing residents in the most populous …

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