March 22, 2022, 1:24 a.m. | Adam Schwartz

Deeplinks www.eff.org

Tech companies earn staggering profits by targeting ads to us based on our online behavior. This incentivizes all online actors to collect as much of our behavioral information as possible, and then sell it to ad tech companies and the data brokers that service them. This pervasive online behavioral surveillance apparatus turns our lives into open books—every mouse click and screen swipe can be tracked and then disseminated throughout the vast ad tech ecosystem. Sometimes this system is called “ …

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