AVPA calls UK government to legalize digital age assurance

An age verification trade organization is urging the UK government to swiftly adopt regulations allowing stores to use age assurance technology when selling alcohol.

In a letter to the UK Home Office, the Age Verification Providers Association (AVPA) argues that the country may lose its first-mover advantage in digital proof of age and age estimation if it does not make the right regulatory moves.

“Delaying a change to the law here which creates a level playing field for healthy competition …

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