Amid volumes of mobile location data, new framework reduces consumers' privacy risk, preserves advertisers' utility

The use of mobile technologies to collect and analyze individuals' location information has produced massive amounts of consumer location data, giving rise to an elaborate multi-billion-dollar system in which consumers can share personal data in exchange for economic benefits. But privacy risks prevail.

advertisers benefits business collect consumer consumers data economic exchange framework information location location data mobile personal personal data privacy privacy risk privacy risks risk risks share system technologies utility