Amazon, Google, Facebook and Tiktok ads before Spiderman: No Way Home at the cinema

Having seen Dune, The Matrix, Venom at the same UK cinema, the adverts shown beforehand were pretty standard for the age rating: cars, alcohol, credit cards etc.

Then I went to see Spiderman. Yes there is broad appeal for most ages. But all the trailers were aimed a very young audience, those generic animated films (things like: Trolls 11 - Rise of The Glitter Fairies).

The ads though. Every major data collector was out in force. All promoting some bit …

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