May 16, 2022, 3:26 p.m. | John P. Gormally, SR

Security Boulevard securityboulevard.com


A View from the other side of the “PO” Part 3
In competitive selling, leave the rocks on the ground, you may hurt someone.


  • “Are we willing this deal?”(Regional director)

  • “Not sure, the client is still reviewing all options” (Sales)

  • “What! We are number 1 in Gartner, did you send them the report?”(Regional director)

  • “Yes, the client believes the competitor has an advantage because they align better to their use cases” (Sales)

  • “I am a call with this boss, that …

competitive customer selling winning

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