A Promising New GDPR Ruling Against Targeted Ads

Targeted advertising’s days may be numbered. The Wall Street Journal and Reuters report that the European Data Protection Board has ruled that Meta cannot continue targeting ads based on user’s online activity without affirmative, opt-in consent. This ruling is based on the European Union’s General Data Protection Regulation (GDPR). This is a big step in the right direction: voluntary opt-in consent should be the baseline requirement for any data collection, retention, or use. And we should take a …

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