A Picture is Worth 500 Labels: A Case Study of Demographic Disparities in Local Machine Learning Models for Instagram and TikTok

arXiv:2403.19717v1 Announce Type: cross
Abstract: Mobile apps have embraced user privacy by moving their data processing to the user's smartphone. Advanced machine learning (ML) models, such as vision models, can now locally analyze user images to extract insights that drive several functionalities. Capitalizing on this new processing model of locally analyzing user images, we analyze two popular social media apps, TikTok and Instagram, to reveal (1) what insights vision models in both apps infer about users from their image and …

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