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A database on Microsoft's Xandr containing 650K+ "audience segments" shows how data brokers classify consumers by surveilling their online and offline activity (The Markup)
June 9, 2023, 8:30 a.m. |
Techmeme www.techmeme.com
The Markup:
A database on Microsoft's Xandr containing 650K+ “audience segments” shows how data brokers classify consumers by surveilling their online and offline activity — A spreadsheet on ad platform Xandr's website revealed a massive collection of “audience segments” …
brokers collection consumers data database data brokers markup microsoft platform spreadsheet the markup website
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