75% of consumers prepared to ditch brands hit by ransomware

As 40% of consumers harbor skepticism regarding organizations’ data protection capabilities, 75% would shift to alternate companies following a ransomware attack, according to Object First. Consumers request data protection Furthermore, consumers request increased data protection from vendors, with 55% favoring companies with comprehensive data protection measures such as reliable backup and recovery, password protection, and identity and access management strategies. As organizations intensify their digital transformation initiatives, data volume expands exponentially while ransomware attacks dominate … More →

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