WebMD Ignite collaborates on data privacy in omnichannel outreach

Healthcare organizations can now prevent protected health information collected by their marketing channels from reaching destinations where organizations do not have a business associate agreement, according to WebMD Ignite and Freshpaint.

WHY IT MATTERS

For healthcare organizations, the use of cookies, tracking technologies, digital advertising and analytics tools that other industries use to drive growth presents serious privacy risks and technical challenges. 

To better navigate the regulatory guidance governing tracking technologies and ensure the PHI of patients and prospective patients …