VCs like Clarity’s approach to deepfake detection, but there are alternatives

Ideas for detecting deepfakes are popping up among startups and attracting significant venture funding.

Just a year ago, most news about spotting AI fraud came mostly from university research labs. Now, everyone has numbers showing how common deepfake fraud attempts have become.

And despite how rare it is to meet someone who’s witnessed an attack, money is flowing to software firms to defang fraudulent video, images and audio, especially by detecting them.

Clarity, created in 2022 to disrupt the …

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