Trua spun out to launch verified digital ID for consumer applications

Digital identity-verification and screening firm Trua has unveiled the launch of a new product and its separation from mother company Endera, a Virginia-based software provider.

The novel digital identification system is called TruaID and is designed to boost consumer privacy while also streamlining business screenings. TruaID is built on the blockchain, and the company refers to photo verification as part of the identity verification process, apparently referring to selfie biometrics.

"With TruaID, businesses will be able to onboard customers seamlessly …

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