Tips to manage safe pixel tracking

Online tracking tools such as pixels are moving to the forefront of the debate about healthcare policy.

The American Hospital Association and several allies in Texas last monthsued the U.S. Health and Human Services Office for Civil Rights seeking to block enforcement of aDecember 2022 guidance that limits use of pixels on websites and mobile apps by HIPAA-covered entities and business associates.

In September, Advocate Aurora Health agreed to pay more than $12.2 million to settle a class-action …