Thoughts on Apples recent push towards more privacy?

So i just finished watching WWDC 2023 and in their iOS 17 presentation they mentioned end to end encryption a lot and how "not even Apple can access your private information".

Apple has already implemented end to end encryption in some areas of iOS, iCloud specifically, but they seem to be continuing to push it forward.

It got me thinking that Apple appears has started to take privacy more seriously, especially when you compare them to other large companies that …

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