Nov. 26, 2023, 4 p.m. | The Verge Staff

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Illustration by Aaron Fernandez for The Verge


Let’s face it — Black Friday and Cyber Monday are no longer reserved for the weekend following Thanksgiving. What was often considered the single busiest shopping day of the year has evolved into something more expansive post-pandemic, with numerous retailers kicking off their holiday promos as early as October.


Despite the recency of Amazon’s fall Prime Day event, Amazon, Walmart, and other retailers started doling out their Black Friday deals in …

aaron black friday cyber cyber monday guide holiday monday pandemic retailers s guide shopping single thanksgiving the verge weekend

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