Rosy predictions for US in-vehicle biometrics sales will require regs to prove out

A podcast by century-old auto industry watcher WardsAuto shows how a billion or more dollars a year in revenue could be realized in the short term through new safety-related biometrics functions in vehicles.

David Kiley, a senior editor with WardsAuto, spoke with an executive from the OEM Bosch North America. John Nowinski says there is a good market in adding better sensors and algorithms to cars without mandating them.

That’s an important distinction. Kiley quotes industry statistics indicating that added …

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