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Reflected Search Poisoning for Illicit Promotion
April 9, 2024, 4:11 a.m. | Sangyi Wu, Jialong Xue, Shaoxuan Zhou, Xianghang Mi
cs.CR updates on arXiv.org arxiv.org
Abstract: As an emerging black hat search engine optimization (SEO) technique, reflected search poisoning (RSP) allows a miscreant to free-ride the reputation of high-ranking websites, poisoning search engines with illicit promotion texts (IPTs) in an efficient and stealthy manner, while avoiding the burden of continuous website compromise as required by traditional promotion infections. However, little is known about the security implications of RSP, e.g., what illicit promotion campaigns are being distributed by RSP, and to what …
arxiv black hat compromise continuous cs.cr emerging engine free high optimization poisoning promotion reputation search search engine search engines seo texts website website compromise websites
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