Online Retail Hack

Selling miniature replicas to unsuspecting shoppers:

Online marketplaces sell tiny pink cowboy hats. They also sell miniature pencil sharpeners, palm-size kitchen utensils, scaled-down books and camping chairs so small they evoke the Stonehenge scene in “This Is Spinal Tap.” Many of the minuscule objects aren’t clearly advertised.

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But there is no doubt some online sellers deliberately trick customers into buying smaller and often cheaper-to-produce items, Witcher said. Common tactics include displaying products against a white background rather than in …

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