Meta sued over forcing users to pay to stop tracking

Meta is required to get users’ consent in Europe in order to show them targeted ads. For this reason, Meta has to provide European users with a way to opt out of behavioral advertising or face fines totalling $100,000 a day.

Behavioral advertising are ads tailored to someone’s browsing habits and other online behavior. A profile of the user is built up over time, as they work their way around the web. Tracking users in this was was ruled as …

ads advertising behavioral advertising browsing consent europe fines habits meta opt out order pay targeted ads tracking