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Malicious Selling Strategies in E-Commerce Livestream: A Case Study of Alibaba's Taobao and ByteDance's TikTok. (arXiv:2111.10491v4 [cs.CR] UPDATED)
cs.CR updates on arXiv.org arxiv.org
Due to the limitations imposed by the COVID-19 pandemic, many users have
shifted their shopping patterns from offline to online. Livestream shopping has
become popular as one of the online shopping media. However, many streamers'
malicious selling behaviors have been reported. In this research, we sought to
explore streamers' malicious selling strategies and understand how viewers
perceive these strategies. First, we recorded 40 livestream shopping sessions
from two popular livestream platforms in China -- Taobao and TikTok (or
"Douyin" in …
alibaba bytedance case commerce e-commerce livestream malicious selling study taobao tiktok