Fellow Research: Reform Exploitative Digital Advertising to Safeguard Women's Health and Digital Rights from Deteriorating

82% percent of 1,000 FemTech users surveyed in the UK were unclear about how reproductive apps and other FemTech wearables used their data

Targeted advertising also reinforce false stereotypes associated with childbearing

(LONDON, UNITED KINGDOM | WEDNESDAY, OCTOBER 25, 2023) — The UK’s Billion-pound online advertising industry is thwarting women’s reproductive rights, according to a new study by Mozilla’s Senior Tech Policy Fellow Lucy Purdon.

Purdon’s research presents a gendered analysis of how women’s reproductive “milestones” — menstruation, conception, …