Facebook Apparently Will Ask for Consent Before Showing Behavioral Ads to Some Users

For many years now, EFF has argued that pervasive online behavioral surveillance, which powers the exploitative data broker industry as well as some of the largest online tech companies, should be banned. Companies should voluntarily make these changes to benefit their users, but EFF also strongly supports legislation that would require businesses to get consumers’ opt-in consent before collecting and processing this private behavioral data. Such legislation has stalled in the U.S. However, years after the General Data Protection …