Deepfake fears motivate consumers to change behavior, but misconceptions linger

Consumer fears about deepfakes, data breaches and account takeovers are pushing security higher among priorities when selecting services and performing identity verification, according to a new report from Jumio.

The 2024 Online Identity Study is composed of responses from more than 8,000 consumers from the U.S., UK, Singapore and Mexico.

The increase in the number of people using and experiencing deepfakes is most initially surprising to Jumio CTO Stuart Wells, he tells Biometric Update in an interview. But then, …

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