Data brokers admit they’re selling information on precise location, kids, and reproductive healthcare

Information newly made available under California law has shed light on data broker practices, including exactly what categories of information they trade in.

Any business that meets the definition of data broker must register with the California Privacy Protection Agency (CPPA) annually. The CPPA defines data brokers as businesses that consumers don’t directly interact with, but that buy and sell information about consumers from and to other businesses.

Where there’s money to be made you’ll find companies and individuals that …

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