Cyber incidents push consumers to sever ties with brands

Data breaches and other cybersecurity incidents would prompt 75% of U.S. consumers to remove their support for impacted brands and organizations, while 66% said they would no longer entrust their data to breach-hit companies, indicating the importance of cybersecurity in maintaining brand trust, according to Cybernews.

Article Link: Cyber incidents push consumers to sever ties with brands | SC Media

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