Consumers prepared to ditch brands after cybersecurity issues

In 2023, businesses have been hit with 800,000 cyberattacks, over 60,000 of which were DDoS attacks and 4,000 falling victim to ransomware, according to Vercara. The research found that consumers hold nuanced perceptions regarding cybersecurity incidents and are often less aware of the role they play in maintaining cyber hygiene within a business. These findings underscore brand trust’s important role in the digital landscape – with an overwhelming 75% of consumers expressing their readiness to … More →

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