Cognitive Biases in E-Commerce: How to Identify and Mitigate Their Influence -Part 1

Cognitive biases can be defined as a set of predictable cognitive errors that arise from our inability to process data in an objective and balanced way. These biases frequently result from the brain’s efforts to speed up information processing. Cognitive biases can result in perceptual distortion, inaccurate judgment, illogical and improper interpretation.[1]

Cognitive biases have a significant impact on consumer behavior and an understanding of this phenomenon is important for any business, including e-commerce. Understanding and addressing these biases can …

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