Cheese vs surveillance capitalism

I just bought a small block of cheese. The posted prices on the shelf were,

$3.50 - Cash price

$2.75 - Shopper card discount

$1.75 - Phone app discount

How many people can afford to pay 2X for food just to avoid surveillance capitalism? Even if people do object, they need to eat.

Bigger picture, this speaks the incentivization of choices which erode privacy. Trying to think about it, I came up with these categories of incentives used against people, …

app block card cash cheese discount food object pay people phone privacy surveillance surveillance capitalism