A Public and Reproducible Assessment of the Topics API on Real Data

arXiv:2403.19577v1 Announce Type: new
Abstract: The Topics API for the web is Google's privacy-enhancing alternative to replace third-party cookies. Results of prior work have led to an ongoing discussion between Google and research communities about the capability of Topics to trade off both utility and privacy. The central point of contention is largely around the realism of the datasets used in these analyses and their reproducibility; researchers using data collected on a small sample of users or generating synthetic datasets, …

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