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A first look into Utiq: Next-generation cookies at the ISP level
May 16, 2024, 4:12 a.m. | Ismael Castell-Uroz, Pere Barlet-Ros
cs.CR updates on arXiv.org arxiv.org
Abstract: Online privacy has become increasingly important in recent years. While third-party cookies have been widely used for years, they have also been criticized for their potential impact on user privacy. They can be used by advertisers to track users across multiple sites, allowing them to build detailed profiles of their behavior and interests. However, nowadays, many browsers allow users to block third-party cookies, which limits their usefulness for advertisers. In this paper, we take a …
advertisers arxiv can cookies cs.cr cs.ni impact important isp next online privacy party privacy third third-party track user privacy
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